Celebrate YOU With Baggit’s ‘Play The Life Game’

Baggit, one of India’s leading handbag brand, launches its new Spring/Summer Collection for 2015 alongside its rebranding campaign titled ‘Play The Life Game!’  As a vibrant brand that has always been associated with strong personas, ‘Play The Life Game,’reinforces the ‘freedom of expression,’ brand voice that represents Baggit. This campaign is acelebration of the contemporary Indian woman who is naughty, feisty, liberated, adventurous,carefree, daring, AND limitless. To emphasize this philosophy, for the Spring/Summer Collection Baggit has chosen a variety of materials, textures and prints, along with a palette of vibrant hues to reflect the varying moods andemotions of their various audiences.And don’t forget the 2015 Spring/Summer Range is being offered through Baggit’s exclusive brand outlets and large format multi-brand stores across India, as well as leading on-line fashion sites. For more information, please visit Baggit exclusive stores & www.baggit.com, facebook/Baggit or twitter/baggitworld.

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