We have launched our Autumn Winter campaign titled #PutItOnTheTable with Shraddha Kapoor as a part of our association for the year 2018 & 2019. While the first half of our campaign focused on encouraging women to express their own opinions by putting the issues on the table, the second part of the campaign showcases the fun element of how women sometimes reach a decision or make up their minds when there are multiple options available. The campaign again encourages women to be true to their self.
Commenting on the campaign Nina Lekhi, MD & Chief Design Curator, Baggit, said, “Our first ever TVC, received immense love and support from all our customers and the industry at large which was very heartening and encouraging. With the second part of our campaign we continue to extend the concept of #PutItOnTheTable and encourage women to take decisions in their own hands – however difficult or fun, they might be. It is their choice, and no one said they can’t have fun while making it. The added fun element makes this one endearing.”
Adding on to it, Shraddha Kapoor, Brand Ambassador, said, “The Baggit campaign has been immeasurably satisfying to be a part of. The conversation that it has put focus on has helped women take control of the narrative of their individual story. The next part of the campaign deals with a lot of fun that can also be a part of decision-making for women. Especially when it is concerned with fashion, I encourage women to have fun with it and don’t apologise for it. Be a part of it. Fearlessly. Unapologetically.”