From the initial days to thirty years of handbag and accessory making, Baggit has been revolutionizing fashion in terms of style and quality. For the brand, it has always been creating handbags with innovation in design and material of the bags. As “Baggit doesn’t believe in killing animals for fashion” creating bags in a way which is most considerate of humanity and the environment is always the priority. The next move by the brand is to make it eco-friendly and sustainable handbag brand in India.
As Baggit MD and Chief Design Curator, Nina Lekhi quoted, “My realization on going cruelty-free with Baggit happened when I first bought a patch of cowhide, treated it and coloured it, kept in my verandah overnight to dry. In the morning my entire bedroom was stinking. I felt terrible and disgusted and decided not to use leather ever for my products. That’s how I realized working on synthetic and faux leather was the best idea.”
Baggit as a brand has been using synthetic leather-like PVC, unlike PU which most of the brands use. PVC has inherently sustainable characteristics and is easily recyclable. It plays a major role in delivering and sustaining the quality, comfort, and safety of modern lifestyles. Synthetic leather is the perfect substitute for natural leather. Not only does it gives the bags a realistic leather-like finish but also makes it durable.
To conserve nature, Baggit is soon going to start a new initiative to conserve Nature. Baggit would enable its customers to recycle their bags by asking them to exchange their old PVC bag with the new Baggit bag. To encourage customers they can avail discounts on any Baggit bag in return. The main objective is raising customer awareness about the harmful effects of natural leather and PU. Further Baggit is also working on its new range of handbags which will be sustainable.